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“A Comparative Study between Private Sector Banks And Public Sector Banks”
Author Name : Priy Raj Singh
EXECUTIVE SUMMARY
The purpose of conducting this project is to understand the Indian baking system in depth and to know the difference types of banks and their functioning in India and also outside the nation. To know the various kind of services provided by the bank to its customers and by getting those services customers are satisfied or not. To know which one is better public sector bank or private sector bank. To understand the customer needs in today's era.
Comparative study helps to understand which bank is better than other and what kind of different services' they are offering to attract the customers and what strategy they are applying to sustain in the Indian banking system.
The main aim of this comparative study, which is based on existing knowledge and research. is to develop understanding of the main similarities and differences among public sector banks and private sector banks and the competition issues that have arisen in relation to Indian banking system.
This study is undertaken to understand the day to day working of the Indian banking system and the growing needs and demand of the customer from their bank and which one is customer's first choice public sector bank or private sector bank.
This experience was an emphasis on the importance of the comparative study which could be the roots of decisions or strategy made by management that can make or break the company. So, I was influenced to allocate the aim of this project to study the details about the banking system in India and the comparison done between public and private bank is useful or not.