International Journal of All Research Education & Scientific Methods
An ISO Certified Peer-Reviewed Journal
ISSN: 2455-6211
International Journal of All Research Education & Scientific Methods
An ISO Certified Peer-Reviewed Journal
ISSN: 2455-6211
Posted Date : 03rd Jun, 2023
Publishing in UGC-approved journals offers several advantages, includi...
Posted Date : 03rd Jun, 2023
UGC-approved journals refer to the scholarly journals that have been a...
Posted Date : 09th Sep, 2022
The University of Pune is going to update the ugc care listed journals...
Posted Date : 09th Sep, 2022
IJARESM Publication have various tie ups with many Conference/Seminar ...
Posted Date : 07th Mar, 2022
Call For Papers : LokSanwad Foundation Aurangabad, Maharashtra One Day...
A Comparative Study of Marketing Campaigns Aimed at Generation Z and Millennials
Author Name : Mrs Yaramala Nagamani, M Suresh, Ch. Sairam, Devireddy Yohitha, Tupili. Pravallika
ABSTRACT This study provides a comparative analysis of marketing campaigns aimed at Millennials (born 1981-1996) and Generation Z (born 1997-2012) using data from 2022 to 2024. By analysing digital advertising spend, social media engagement, influencer marketing effectiveness, and consumer behaviour, the research reveals distinct preferences and trends between the two generations. Millennials show strong engagement with traditional social media and detailed content, while Generation Z gravitates towards newer platforms and interactive content. These insights underscore the necessity for tailored marketing strategies to optimize engagement and effectiveness for each demographic.
