International Journal of All Research Education & Scientific Methods
An ISO Certified Peer-Reviewed Journal
ISSN: 2455-6211
International Journal of All Research Education & Scientific Methods
An ISO Certified Peer-Reviewed Journal
ISSN: 2455-6211
Posted Date : 07th Mar, 2025
Peer-Reviewed Journals List: A Guide to Quality Research Publications ...
Posted Date : 07th Mar, 2025
Choosing the right journal is crucial for successful publication. Cons...
Posted Date : 27th Feb, 2025
Why Peer-Reviewed Journals Matter Quality Control: The peer revie...
Posted Date : 27th Feb, 2025
The Peer Review Process The peer review process typically follows sev...
Posted Date : 27th Feb, 2025
What Are Peer-Reviewed Journals? A peer-reviewed journal is a publica...
A Comparative Study of Marketing Campaigns Aimed at Generation Z and Millennials
Author Name : Mrs Yaramala Nagamani, M Suresh, Ch. Sairam, Devireddy Yohitha, Tupili. Pravallika
ABSTRACT This study provides a comparative analysis of marketing campaigns aimed at Millennials (born 1981-1996) and Generation Z (born 1997-2012) using data from 2022 to 2024. By analysing digital advertising spend, social media engagement, influencer marketing effectiveness, and consumer behaviour, the research reveals distinct preferences and trends between the two generations. Millennials show strong engagement with traditional social media and detailed content, while Generation Z gravitates towards newer platforms and interactive content. These insights underscore the necessity for tailored marketing strategies to optimize engagement and effectiveness for each demographic.
