A Study of Customer Behavior towards Online ...

A Study of Customer Behavior towards Online Shopping With Reference To Coimbatore

Author Name : Dr. W Saranya, S Angel

ABSTRACT

Online shopping has many implications for both consumers and Business. Business houses can reach out to a bigger variety of consumer at lower cost by using Hopping. In fact online shopping serves as a stepping stone to the global village model. In post– colonial India, consumption habits have shifted dramatically .Customers can now purchase high – quality goods on any day of the year at any time of the day which assist customer to save time and energy. Furthermore consumer can easily search for and compare products / items since they have an unlimited number of option and time. It is undeniable that all online stores are competing with one another to capture the un tapped market and sell products and service through the internet .These are various online portals that can help you on online shopping.