A Study on Customer Expectations and Satisfac...

A Study on Customer Expectations and Satisfaction Level towards Online Shopping in Karkala Region

Author Name : Sowmya. K

ABSTRACT

Online shopping is a recent phenomenon in the field of E-business. Companies use the Internet to convey, communicate and disseminate information to sell the product, to take feedback and also to conduct satisfaction surveys with customers. Various researches showed that the customers use the Internet not only to purchase the product online, but also to compare prices, product features and after sale service facilities they will receive if the purchase the product from a particular store. In this context, a study was conducted on Online shopping behaviour in Karkala region, Udupi District. The results of study was that on-line shopping in this region is significantly affected by various Demographic factors like age, gender, marital status, occupation and income. Researchers found that most of the respondents prefer cash on delivery as the most favoured payment method. This study reveals that people in Karkala Region chose Amazon and Flipkart to be their favourite online shopping portal. In addition, the respondents were bothered about security of private data provided by them.

Keywords: Online shopping, preferred, portals, expectation and satisfaction.