A Study on Effectiveness of Digital Marketing in Tech Mahindra with Reference to Bangalore

Author Name : Dr. P. Tamilselvan, S. Mohanraj

ABSTRACT

Digital marketing is the avenue of which is used by the marketers to endorse the goods and the services towards the marketplace. The supreme purpose of the digital marketing is concerned with consumers and allows the customers to intermingle with the product by virtue of digital media. Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. This editorial concentrates on the magnitude of digital promotion for both customers and marketers. We scrutinize the result of digital marketing on the base of firm’s sales. 150 respondent’s opinions are collected to get the clear picture about the present study. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of marketing campaigns are becoming more prevalent and efficient. This paper mainly focuses on conceptual understanding of digital marketing, how digital marketing helps today’s business and some cases in the form

Keywords: digital marketing, Promotion, Consistent, Interact