International Journal of All Research Education & Scientific Methods
An ISO Certified Peer-Reviewed Journal
ISSN: 2455-6211
International Journal of All Research Education & Scientific Methods
An ISO Certified Peer-Reviewed Journal
ISSN: 2455-6211
Posted Date : 03rd Jun, 2023
Publishing in UGC-approved journals offers several advantages, includi...
Posted Date : 03rd Jun, 2023
UGC-approved journals refer to the scholarly journals that have been a...
Posted Date : 09th Sep, 2022
The University of Pune is going to update the ugc care listed journals...
Posted Date : 09th Sep, 2022
IJARESM Publication have various tie ups with many Conference/Seminar ...
Posted Date : 07th Mar, 2022
Call For Papers : LokSanwad Foundation Aurangabad, Maharashtra One Day...
A Study on Marketing Strategies of Insurance Companies in India
Author Name : Dr. M. V. Nappinnai, Sri Kanyaka Parameswari
DOI: https://doi.org/10.56025/IJARESM.2023.120124127
ABSTRACT Insurance companies whether they are life insurance or general insurance devise multiple policies to cater to the needs of public. Gone are the days where only few insurance companies dominate the entire industry. But in the present scenario many private sector companies enter into the field and offer lucrative schemes and thereby allure the customers. In order to survive in the market, it is the need of the hour for the insurance companies to formulate marketing strategies to attract the customers. This paper brings into light the challenges faced by the Indian insurance companies and strategies derived by them to market their product.
