A Study on Relevance To Women Consumers Attit...

A Study on Relevance To Women Consumers Attitude Towards Social Media Marketing

Author Name : Dr. R. Bhagyalakshmi, S. M. Akila

ABSTRACT

Social media has come to be one of the maximum effective locations wherein services and products can show off to the customers. The marketplace dynamics hold on converting from one vicinity to different in all dimensions. Now, social media has taken the vicinity of the marketplace after the evolution of the internet. The digital markets entice an increasing number of human beings toward new services and products. As with maximum matters in existence, there are fine and poor facets to social networking. Social media has modified the sport for plenty of industries and disciplines, which include patron behaviour. Consumer attitudes are from time to time measured inside the shape of preferences. Preferences constitute attitudes closer to one item in terms of another. To recognize the social media utilization notion of ladies purchasers and to envision the elements motivated approximately the ladies purchasers attitudes toward social media marketing. The studies information is collected via a respondent and it enables to decide the effect on ladies purchasers mindset toward social media marketing. Social media networking playsan essential position as a sizable supply for each suitable and unwanted selection making a few of the online buying purchasers.

Keywords: Social Media Marketing, Consumer Attitude, Social networks, Online Shopping.