An Analysis on the Consumer Protection Act, 2...

An Analysis on the Consumer Protection Act, 2019 Concerning Schemes to Strengthen Consumer Protection

Author Name : DR. T.R.ARUN

ABSTRACT The Digital Age has ushered in a new era of commerce and digital branding, as well as a new set of customer expectations. Digitisation has provided easy access, a large variety of choices, convenient payment mechanisms, improved services and shopping as per convenience. However, there are also associated challenges related to consumer protection. To help address the new set of challenges faced by consumers in the digital age, the Indian Parliament passed the landmark Consumer Protection Bill, 2019 which aims to provide timely and effective administration and settlement of consumer disputes. Consumer Protection Act, 2019 is a law to protect the interests of the consumers.