Building Ads on Blockchain: A Revolutionary ...

Building Ads on Blockchain: A Revolutionary Approach

Author Name : Ohm Patel

ABSTRACT The digital advertising industry is in for a revolution due to blockchain technology since it tends to address some problems, including fraud, opaqueness, and issues with the delivery of advertisements. In this way, getting the advantages of a decentralized ledger and the immutability of blockchain, advertisers can provide more transparent results, reduce fraud, and improve advertisement efficiency. The subsequent sections of this paper focus on the effect of blockchain on digital advertising, as well as grounded examples, advantages, and possible difficulties.