Deceptive Designs and Ethical Dilemmas: Unvei...

Deceptive Designs and Ethical Dilemmas: Unveiling Dark Patterns in UX Design, their Psychological Underpinnings, and the Imperative for Ethical Transformation in Digital Experience

Author Name : Nanditha C P

ABSTRACT In the ever-evolving field of User Experience (UX) design, the rise of dark patterns has become a pressing concern, prompting ethical reflections on how user behaviour is subtly influenced for corporate gains. This research paper delves into the intricate world of dark patterns, investigating their prevalence, the psychological factors at play, and the ethical dimensions surrounding user deception. This exploration commences with a lucid definition of dark patterns, underlining their weight in shaping user trust, satisfaction, and the broader UX landscape. The various classifications of dark patterns are dissected, shedding light on how techniques like misdirection, hidden costs, and confirm shaming impact user decision-making. The research leans on behavioural psychology, dissecting the cognitive biases and heuristics that render users susceptible to these manipulative tactics. The ethical considerations take centre stage as the paper delves into the repercussions of dark patterns on user trust and the reputation of brands. Legal and regulatory perspectives are scrutinised, unravelling existing laws related to deceptive design practices while also examining legal actions faced by companies employing these tactics. Through a scrutiny of high-profile case studies, the paper unveils the aftermath and corrective measures taken by companies in response to public outcry. The research takes a proactive stance by presenting mitigation strategies, emphasising ethical design principles grounded in transparency, honesty, and user empowerment. It draws from industry best practices, showcasing examples of companies that have embraced user-friendly and transparent design as a countermeasure to dark patterns.

Keywords: Dark Patterns, UX Design, User Manipulation, Ethical Considerations, Psychological Influence.