"Descriptive Analysis of Awareness of regulat...

"Descriptive Analysis of Awareness of regulatory framework for social media”

Author Name : Dr. Sameer Narang, Dr. Satinder Kumar

ABSTRACT

Social Media Marketing is a method by using social media site to attain the attention of people. These programs concentrate on developing a content which will attract the attention of the readers in social media and make them to share the contents in their social networking site. When the information about a product / service / brand / company is shared in a social media by a user, it is reshared by many users in other social networks and when the information is shared by a trustworthy source, it becomes appositive promotion for the product than the promotion done through paid sources. This shows the power of social media marketing. The key benefit of social media marketing is that the like-minded people with common interest are able to locate each other.In the present paper examination of awareness level of consumers(millennials) regarding the regulatory framework of Social Media Marketing and many acts considered as most reliable legitimacy while dealing at Social Media Sites has been done.For this purpose the chi square technique is used whether the awareness level of respondents regarding regulatory framework are having any association with their attributes of gender, age and education.