International Journal of All Research Education & Scientific Methods
An ISO Certified Peer-Reviewed Journal
ISSN: 2455-6211
International Journal of All Research Education & Scientific Methods
An ISO Certified Peer-Reviewed Journal
ISSN: 2455-6211
Posted Date : 07th Mar, 2025
Peer-Reviewed Journals List: A Guide to Quality Research Publications ...
Posted Date : 07th Mar, 2025
Choosing the right journal is crucial for successful publication. Cons...
Posted Date : 27th Feb, 2025
Why Peer-Reviewed Journals Matter Quality Control: The peer revie...
Posted Date : 27th Feb, 2025
The Peer Review Process The peer review process typically follows sev...
Posted Date : 27th Feb, 2025
What Are Peer-Reviewed Journals? A peer-reviewed journal is a publica...
Impact of Below-the-Line (BTL) Activities on Real Juice Products
Author Name : Saurabh Chandrakant Utekar, Dr. Jyotsna Munshi
ABSTRACT This research paper investigates the impact of Below-the-Line (BTL) activities on the market performance of Real Juice products in the Mira-Bhayandar region. Utilizing primary data from consumer surveys and field observations, the study explores how BTL strategies influence product visibility, consumer engagement, and sales outcomes. The findings reveal a significant enhancement in brand awareness and sales performance attributed to strategic BTL activations, offering valuable insights for optimizing marketing practices in the FMCG sector.
