Impact of Online Social Media Activities on the marketing of Green Products in Rural Areas

Author Name : G.Rachana, J.Apoorva, D. Satya Harshini, Nare Prasanna Kumar, Subha Deep Chanda

1.INTRODUCTION

The most used social media platforms are Facebook, Instagram, LinkedIn WhatsApp etc.are gaining popularity and importance, as many well-known brands of merchandise and services are victimization it for his or her promotion. they are to boot victimization it for building relationships with customers by incorporating communication, interaction facilities and increasing awareness of their brands thus motivating their customers to amass them. Social media to boot facilitate brands to work with their customers in creating new products and services thus providing customization service. As most of the oldsters nowadays have an inexperienced affinity, on-line social media networks and smartphones have started empowering and influencing such of us. Social media provides inexperienced brands to share their inexperienced ways in which through which they manufacture their merchandise so as that the inexperienced believability of their brands are maintained, that might be a significant concern for the inexperienced customers

A product that customers like as a result of it helps to guard the atmosphere throughout the manufacture, use, and disposal of the merchandise. usually organic, ecological, recyclable, and energy-saving merchandise are known as inexperienced merchandise. Green beauty refers to beauty merchandise that are sourced, produced, Associate in Nursing prepackaged in a moral and property approach that is kind to the world.

Green product are often outlined as people who square measure reclaimable, need fewer natural resources and act as a non-pollutant for the world with environmentally sound packaging As these product square measure pricey and a few times of inferior quality as compared to traditional product, it's troublesome for the marketers to persuade the potential customers for them.