Importance of Online Marketing for Marketers

Importance of Online Marketing for Marketers

Author Name : Rinki Sharma

ABSTRACT:  In this era of cut-throat competition no company can afford to lose even a single customer. Companies now want to be in touch with customers to find out their needs and wants and their choices in terms of products and services of by require. Direct marketing focuses on direct connections with carefully targeted individual customers to obtain an immediate response and cultivate customer’s relationships. Online marketing is one form of direct marketing which helps in communicating directly with customers, often on a one to one, interactive basis. More and more companies are now using this mode of marketing either as primary mode or as a supplement to other modes of marketing. It helps in reaching customers more efficiently and also builds stronger, more personal, one to one relationship with them.