International Journal of All Research Education & Scientific Methods
An ISO Certified Peer-Reviewed Journal
ISSN: 2455-6211
International Journal of All Research Education & Scientific Methods
An ISO Certified Peer-Reviewed Journal
ISSN: 2455-6211
Posted Date : 03rd Jun, 2023
Publishing in UGC-approved journals offers several advantages, includi...
Posted Date : 03rd Jun, 2023
UGC-approved journals refer to the scholarly journals that have been a...
Posted Date : 09th Sep, 2022
The University of Pune is going to update the ugc care listed journals...
Posted Date : 09th Sep, 2022
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Posted Date : 07th Mar, 2022
Call For Papers : LokSanwad Foundation Aurangabad, Maharashtra One Day...
Impulse Buying In Online and Offline Purchases in Kollam – A Study With Reference To Reference Group and Financial Bond
Author Name : B. Eswaran, Dr. K. Anandanatarajan
ABSTRACT
This study intends to determine how financial bonds and reference groups affect persons in Kollam who are between the ages of 18 and 40 who make impulsive purchases both online and offline. Through Convenient sampling, information was gathered from 250 respondents. Data were subsequently analysed using linear regression, and it was discovered that financial bonds and the reference group have a strong impact on impulse buying in Kollam
Key words – Kollam, Reference group, Financial Bond, Impulse buying
