Marketing Strategies and Planning in Hospital...

Marketing Strategies and Planning in Hospitality and Tourism Industry

Author Name : Amit Malik

ABSTRACT:  The hospitality and tourism industry is consolidating its position in the world’s economy day by day. For many individuals and countries, this can be regarded as an exit from the economic crisis of today. As a developing country, India has its own share in the tourism industry and has become one of the most preferred destinations among travelers. In today’s world, the changing environmental conditions and uncertainties have encouraged businesses to make decision in a more tactical manner. Strategic planning, in essence, can be defined as an extensive and long-range plan that is based on the development and growing opportunities of business within the framework of resources, market opportunities and threats that include all businesses. In this paper, strategic marketing planning, understandings as well as the implementation degrees of strategic marketing planning among four and five-star hotels in major cities in India are analyzed and studied.