Maruti & Hyundai

Author Name : Kishan Singh

ABSTRACT

Businesses are increasingly concentrating on their customers' needs and becoming more customer-centric as they discovered that the current

In today's very competitive market, keeping consumers happy and delighted is essential. The majority of businesses struggle with how to please consumers and which approach to take due to the ongoing changes in customer wants, expectations, and lifestyles. The Indian automotive sector has had the same issues. Even the two biggest automakers in India, Maruti Suzuki and Hyundai Motor, are keenly aware of the demands and expectations of their consumers. The current research sheds light on a variety of aspects of customer satisfaction and behaviour. This study aims to understand the preferences and views of Maruti & Hyundai consumers regarding fuel economy, resale value, and after-sales service, as well as customer preferences while purchasing Maruti & Hyundai brands.

The current research is descriptive in nature, and a practical sampling approach was used to choose the consumer sample. A systematic questionnaire was used to obtain the main data. The survey shows that consumers chose Maruti vehicles based on factors such as fuel economy, after-sales service, resale value, and the availability of spare parts, whereas they selected Hyundai vehicles based on factors such as comfort & convenience, exterior, technology, etc. According to the report, a good customer service strategy is essential for keeping consumers happy and satisfied.

Keywords: consumer happiness, fuel economy, Maruti Suzuki, and Hyundai Motors.