Online Marketing in India

Online Marketing in India

Author Name : Mrs. Nisha

ABSTRACT: Online marketing is becoming a hot topic in every business sector, and gradually plays a truly important role in any company’s multi-channel marketing strategy. It uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing, social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies that help generate and place the ad copy, an ad server who technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser. Online marketing is one form of direct marketing which helps in communicating directly with customers, often on a one to one, interactive basis. More and more companies are now using this mode of marketing either as a primary mode or as a supplement to other modes of marketing. It helps in reaching customers more efficiently and also builds stronger, more personal, one to one relationship with them.