The Role of AI in Optimizing Supply Chain Log...

The Role of AI in Optimizing Supply Chain Logistics for E-commerce

Author Name : Dr. D. Elantamilan, Dr. M. Rubini, Dr. T. Yasodha

ABSTRACT The rapid growth of e-commerce has heightened the need for optimized supply chain logistics to ensure seamless, cost-effective operations and improved customer experiences. Artificial intelligence (AI) has emerged as a transformative force in enhancing supply chain efficiency by enabling precise demand forecasting, real-time inventory management, route optimization, warehouse automation, and personalized delivery. This article examines the various roles AI plays in optimizing logistics for e-commerce, the key supporting technologies, the challenges faced in AI implementation, and recent trends shaping the future of AI-driven supply chains. While AI offers significant benefits, it also introduces challenges such as data privacy concerns, integration issues, and workforce transitions. Ultimately, AI is poised to reshape e-commerce logistics, driving efficiency and customer satisfaction through intelligent, data-driven processes